A Bumper Harvest of Navel Oranges in Zigui County, Hubei Province

CFRD launched the Shanpin E-Commerce Agricultural Income-Generation Program in 2015 to address the problems facing small farmers: small-scale production, scattered operation, low commercialization and difficulty in market premiums. By cultivating farmer cooperatives, implementing standardized production, improving agricultural production and operation chains, creating product brands with rural characteristics, expanding channels and building bridges for the connection between small farmer production and the large market, this program promoted sustainable industrial development, increased farmers' income, helped underdeveloped areas consolidate and expand the achievements of poverty alleviation and promoted rural revitalization in all aspects. In 2024, the program received a donation of RMB 17.81 million and incurred an expenditure of RMB 40.83 million, benefiting 136,100 person-times in 152 villages in 74 counties (cities/districts) in 16 provincial-level regions including Beijing, Zhejiang, Gansu and Yunnan. Focusing on the directions of increasing agricultural benefits, increasing farmers' income and increasing rural driving force, the program carried out green industry development, industry chain empowerment and partner exchange and training, constructed quality control demonstration bases of 621,000 acres, spent RMB 22.71 million directly for agricultural products, and drove RMB 216 million consumption of agricultural products