Internet-Based Philanthropy

Monthly Giving Initiative

In 2024, CFRD actively promoted the concept of "monthly donation makes you happier", advocating for the public to keep helping people in need through regular, small-amount and continuous monthly donations.

One Yuan Donation

Initiated jointly in 2008 by CFRD and YumChina, the "One Yuan Donation" is a nationwide fundraising activity. In addition to donations from Yum China and its employees, the campaign is carried out across Yum China’s brand restaurants—including KFC, Pizza Hut, Taco Bell, Little Sheep, Simmer Huang, and Lavazza.

Unite the Force for Good

Launched by CFRD in 2011, the "Unite the Force for Good" campaign is a nationwide public welfare volunteer initiative targeting college students.

Promoting Philanthropic Participation by Boosting Consumption

In recent years, CFRD has continuously explored and innovated models of corporate cooperation, leveraging enterprises’ unique strengths to conduct fundraising activities and promote charitable engagement through consumer participation—often in the form of customer donations matched by corporate contributions.

Social Enterprise Innovation Project

CFRD launched the Social Enterprise Innovation Project in May 2021, which explores new models for rural revitalisation through social enterprise research and advocacy, the construction of an impact investment fund, research projects and industry exchanges.

New Tea Fund

On August 8, 2023, CFRD partnered with nine leading tea beverage brands—Chabaidao, Ancient Tea, Mixue Ice Cream & Tea, Shuyi Tealicious, Auntea Jenny, Heytea, Yihetang, Modern China Tea Shop, and SWEET7—to establish the "New Tea Fund".

NPO Cooperation Project

In response to the insufficient ability of social organisations in solving social problems, CFRD launched the NPO Cooperation Program in 2013 to promote social organisations in carrying out public welfare brand projects in the direction of rural industrial development, rural talent development, rural construction, and rural social undertakings, etc.

The “Philanthropy for Everyone” Online Fundraising Platform Project

In response to the shortage of resources of social organizations, CFRD launched the "Philanthropy for Everyone" Online Fundraising Platform Program in 2014 to help more social organizations to have Internet resource mobilization capabilities, to broaden resource mobilization channels and to carry out high-quality public welfare projects through providing these social organizations with Internet fundraising platform support and with the capacity building in project design, project management, and project fundraising etc.

Living Water NPO Development Initiative Project

To address the challenges of underdeveloped grassroots social organisations and insufficient resource mobilisation capabilities, CFRD launched the Living Water NPO Development Initiative Program in 2020.