CFRD launched the Shanpin E-Commerce Agricultural Income-Generation Program in 2015 to address the problems facing small farmers: small-scale production, scattered operation, low commercialisation and difficulty in market premiums. By cultivating farmer cooperatives, implementing standardized production, improving agricultural production and operation chains, creating product brands with rural characteristics, expanding channels and building bridges for the connection between small farmer production and the large market, this program promoted sustainable industrial development, increased farmers' income, helped underdeveloped areas consolidate and expand the achievements of poverty alleviation and promoted rural revitalization in all aspects.